"In real life, if one of your friends plays FarmVille and you don't, they probably wouldn't come up to you and say 'Hey, I just got this new cow on my farm,'" he explains in video of the event recorded by VentureBeat. "They might say 'Hey, I found this new game that's really cool that you should check out.'"
"Say 'marketing' to many people, and it's an evil, filthy thing that you use to force people to buy something they don't need," the creators write. "But to us, it starts with designing an experience that makes people so passionate about that they actually pick up the game and tell all their friends."
"Things like 'over 80 levels' or '15 music tracks' aren't as noteworthy as 'deploy obscene gesture for points' is," writes the team.
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